Pepsi and Shanghai Fashion Week have had a visionary partnership since 2015.The innovative collaboration features shows with up-and-coming fashion designers, limited-edition merchandise, and groundbreaking event spaces and retail environments.
The limited edition can design for 2023 drew inspiration from the imaginative blend of fashion, sustainability, and glitch aesthetics of the new generation. Its aim was to reinforce Pepsi's commitment to sustainability and appeal to health-conscious Gen Z consumers.
The limited edition can design for 2023 drew inspiration from the imaginative blend of fashion, sustainability, and glitch aesthetics of the new generation. Its aim was to reinforce Pepsi's commitment to sustainability and appeal to health-conscious Gen Z consumers.
Type
Work during an internship at Pepsico
Date
Sep 2022
Category
Can & Packaging Design
